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Why Is Our Training So Effective?

     From the very beginning, when we designed our customer service training materials, we knew two important things about people and training. Those two things were that people had a much better chance of success when things were made easier and people also had a greater chance of success when something was convenient.

     So we set about designing customer service training manuals that provided a large amount of information but delivered it in a short period of time and in an enjoyable manner. Then, we created our manuals so they could be read in short periods of time. In as little as 15 minute segments, you can read and get benefit from our training manuals. So you can fit your training into just about any schedule no matter how jam packed it might be.

     Then, as our manuals became more popular, we became aware of another great benefit that we built into our manuals without even realizing it. The result was that our "Self Paced Training" format was born.

     People told us that while they liked attending seminars and found some of them a great way to learn a skill in a single day, many people became frustrated for one of two reasons. They either found the pace of the training too fast and were not able to keep up or they thought the speed of the training was so slow they got frustrated and bored. Either way, that did not sit well with a lot of people. Information was taught but not learned or retained. In other words, people did not get all they paid for in their training.

     That is because people learn and comprehend at different speeds. Because of this, instructors and teachers usually pace their speed of training so that the majority of people can learn the materials. Honestly, that approach makes sense when you train in a large group. But the reality is that some get bored and others get lost.

     With our manuals, however, every person get read and train at the pace that is most efficient and effective for them. they go as fast or as slow as they need to so they can understand and retain more information for longer periods of time. They can go back and re-read something if they need to or do whatever they feel necessary before moving on. You just cannot do that in a seminar.

     Another problem people have with customer service training classes or seminars is that they are held for a scheduled time and for a set duration. If you are able to focus for two hours and the class is four hours long, you are in trouble. With our self paced customer service training, if you can focus for 2 hours, you train for 2 hours or maybe just 90 minutes. Finishing the training is not a timed event. The important thing is to remember and understand the information and concepts.

     The last reason we believe our training is effective is because we eliminate excuses. Let's be honest for a moment. There are some people who just look for excuses as to why they can't do something. It either takes too long, it's too complicated, they are too busy or they can't afford it. I'm sure there are more reasons but those are the most common.

     So we set out to break down hose excuses and make them non-issues. Our manuals are easy to understand so no one can call them complicated. they require no special knowledge or education so that excuse is no longer relevant. We designed them to fit easily into even the most jam-packed schedule and no travel is required to access the training. So the inconvenient and too long excuses no longer apply either.

     So that left price. With seminars costing several hundred to several thousands of dollars, cost sometimes was a valid reason. So we thought we would burst that bubble as well. Over a decade ago we introduced lower pricing on all our titles to see how that would effect sales. It was supposed to be a short term experiment to boost sales and get us more customers. It was so well received that we extended it and eventually said, "What the heck, just keep the pricing like it is." and we have followed that price philosophy ever since.

     That, in a nutshell, is why we believe our Customer Service Training is so effective. We deliver quality information in the easiest and most convenient way and we do it at a price point that eliminates no one from accessing our materials. We took the excuses and eliminated them one by one.

     But the best reason we can think of comes down to one important fact. People come back to us once they have tried one of our manuals. they don't do that because they have to, they do that because they want to. There's a big difference. There are a lot of options out there when it comes to customer service training. While we think we have the very best option when t comes to customer service training, it's not what we think hat matters.

     It's what our customers think and they keep coming back so they must agree with us. Our customer service training just works, and works well.

 

     

 

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