Why Is Our Training So
From the very beginning, when we designed our customer service training
materials, we knew two important things about people and training. Those
two things were that people had a much better chance of success when
things were made easier and people also had a greater chance of success
when something was convenient.
we set about designing customer service training manuals that provided a
large amount of information but delivered it in a short period of time
and in an enjoyable manner. Then, we created our manuals so they could
be read in short periods of time. In as little as 15 minute segments,
you can read and get benefit from our training manuals. So you can fit
your training into just about any schedule no matter how jam packed it
Then, as our manuals became more popular, we became aware of another
great benefit that we built into our manuals without even realizing it.
The result was that our "Self Paced Training" format was born.
People told us that while they liked attending seminars and found some
of them a great way to learn a skill in a single day, many people became
frustrated for one of two reasons. They either found the pace of the
training too fast and were not able to keep up or they thought the speed
of the training was so slow they got frustrated and bored. Either way,
that did not sit well with a lot of people. Information was taught but
not learned or retained. In other words, people did not get all they
paid for in their training.
That is because people learn and comprehend at different speeds. Because
of this, instructors and teachers usually pace their speed of training
so that the majority of people can learn the materials. Honestly, that
approach makes sense when you train in a large group. But the reality is
that some get bored and others get lost.
With our manuals, however, every person get read and train at the pace
that is most efficient and effective for them. they go as fast or as
slow as they need to so they can understand and retain more information
for longer periods of time. They can go back and re-read something if
they need to or do whatever they feel necessary before moving on. You
just cannot do that in a seminar.
Another problem people have with customer service training classes or
seminars is that they are held for a scheduled time and for a set
duration. If you are able to focus for two hours and the class is four
hours long, you are in trouble. With our self paced customer service
training, if you can focus for 2 hours, you train for 2 hours or maybe
just 90 minutes. Finishing the training is not a timed event. The
important thing is to remember and understand the information and
last reason we believe our training is effective is because we eliminate
excuses. Let's be honest for a moment. There are some people who just
look for excuses as to why they can't do something. It either takes too
long, it's too complicated, they are too busy or they can't afford it.
I'm sure there are more reasons but those are the most common.
we set out to break down hose excuses and make them non-issues. Our
manuals are easy to understand so no one can call them complicated. they
require no special knowledge or education so that excuse is no longer
relevant. We designed them to fit easily into even the most jam-packed
schedule and no travel is required to access the training. So the
inconvenient and too long excuses no longer apply either.
that left price. With seminars costing several hundred to several
thousands of dollars, cost sometimes was a valid reason. So we thought
we would burst that bubble as well. Over a decade ago we introduced
lower pricing on all our titles to see how that would effect sales. It
was supposed to be a short term experiment to boost sales and get us
more customers. It was so well received that we extended it and
eventually said, "What the heck, just keep the pricing like it
is." and we have followed that price philosophy ever since.
That, in a nutshell, is why we believe our Customer Service Training is
so effective. We deliver quality information in the easiest and most
convenient way and we do it at a price point that eliminates no one from
accessing our materials. We took the excuses and eliminated them one by
the best reason we can think of comes down to one important fact. People
come back to us once they have tried one of our manuals. they don't do
that because they have to, they do that because they want to. There's a
big difference. There are a lot of options out there when it comes to
customer service training. While we think we have the very best option
when t comes to customer service training, it's not what we think hat
It's what our customers think and they keep coming back so they must
agree with us. Our customer service training just works, and works well.